Let’s face it: Food blogging is no walk in the park. There are way too many tasks to complete, including trying recipes, writing reviews, and posting on social media platforms. Plus, you have to promote your site to gain more visitors.
If the journey to the top gets overwhelming, it might be time to outsource your food blog. Doing so frees up enough time for you to focus on the duties that fuel your passion.
Not sure about which functions without leaving to the pros?
This article will discuss some of the top contractors who can help you take your blog to the next level.
Benefits of Outsourcing for Your Food Blog
Micromanaging every aspect of your blog might seem like a good idea. After all, it’s your name that appears on published materials.
However, outsourcing shouldn’t be a scary endeavor. It means hiring third parties to serve specific job functions — ideally, experts specializing in their field.
Below are some of the benefits of working with external professionals.
Achieve High-Quality Results
Like other food bloggers, you probably excel at certain skills more than others. For instance, you might have exceptional research, writing, or business capabilities but need help with recipe creation and photography.
Outsourcing these functions allows you to achieve top-notch results across the board without burning yourself out on tasks that challenge you.
Outsourcing for your food blog does not necessarily mean that you have to outsource every function. Instead, you can outsource only a few aspects of the blog.
Release More Content
Naturally, publishing quality content should be your top priority. However, it doesn’t mean letting months roll by without releasing materials for your audience. Many experts recommend blogging two to four times a week to boost viewership.
This number means eight to sixteen posts monthly, which is no easy feat. You don’t have to work your fingers to the bone just to meet this recommendation. Working with reliable specialists can help you create more materials faster.
Enjoy Massive Savings
Hiring employees is always a capital-intensive strategy and may not be ideal for newbie bloggers. Apart from recruitment fees, you also have to deal with onboarding, salary, and training expenses.
Rather than enlisting one full-time team member, I highly recommend outsourcing specific tasks instead so that you don’t have to face the financial burden of hiring full-time employees.
You’re likely into blogging because you don’t enjoy a typical nine-to-five job. The pressures of such duties come with a never-ending stress cycle that not everyone can handle.
Outsourcing specific blog tasks give you more time for your physical, emotional, mental, and spiritual health. Doing so can help you fall in love with blogging once again.
Experiment With Various Content Types
When you outsource your food blog, you can experiment with various content types and see what works for you. Naturally, you need recipes and photos, but you can also develop videos, infographics, and e-books.
So, are you ready to work with seasoned specialists? Below are some of the contractors you should work with for your blog.
1. Content Creation
In today’s modern world, content is king. As a blogger, you should practice what brands call content marketing — creating captivating materials that appeal to a specific target market. Search engine optimization (SEO) and pay-per-click (PPC) ads may bring more visitors to your platforms, but it’s your content that will make them stay.
Here are some of the top kinds you can integrate with your blog:
- Videos: These mediums offer various benefits for bloggers, such as enhancing conversion, engagement, and SEO efforts.
- eBooks: If you want to grow your blog and explore a new revenue stream, I recommend this content type. Also, outstanding content can affirm your status as a food expert.
- Emails: Food bloggers and other content creators can use emails to turn readers into returning visitors. Personally tailored messages can do wonders for your viewership and sales.
- A podcast: This content type wasn’t that big a decade ago, but now over 144 million Americans have become active monthly listeners. Having a podcast is a great way to reach younger audiences.
- Guides: Apart from recipes, you can create guides like recommended local restaurants, top-rated chefs, and food trends. Doing so is a great way to mix your content up a bit.
Luckily, you can hire contractors to help you create all of the above!
2. Social Media Management
Today, there are over 270 million active social media users in the country. If you want to boost your online visibility, outsourcing your social media management efforts can do wonders for your blog.
Below are some tasks a specialist can help you with:
- Maintain on-brand components: Overseeing posts is much harder than it seems. Apart from sticking to a theme across various platforms, you are also in charge of writing catchy captions, scheduling publish dates, and engaging visitors.
- Develop standout campaigns: PPC ads are ideal for bloggers because they don’t require massive budgets. Contrary to popular belief, they offer granular control over targeting and budgeting techniques.
- Use relevant platforms: I don’t recommend building your presence across all social sites. Instead, you can choose the right brands to reach your target market.
- Analyze ad results: One of the best parts about digital marketing is that you can gather valuable data from your ads. Evaluating the outcome of campaigns can help you run more effective ones in the future.
- Understand the latest trends: Marketing fads come and go, so it’s best to work with industry experts who can apply innovative brand tactics. For instance, they can help you with voice SEO, in-feed shopping, and video marketing efforts.
3. Website Maintenance
Social media presence is great, but having a website boosts your credibility. Plus, it’s your ticket to tapping the 8.5 billion daily searches Google processes daily.
If you’re ready to take the digital world by storm, website development and maintenance experts can help you perform the following tasks:
- Publish new content: Filling your site with high-quality recipes, photos, and videos inspires your followers to keep coming back. Once in a while, check your site to edit outdated information.
- Add visuals: A whopping 65% of people are visual learners. Web pages with endless rows of text will not appeal to this group, so I suggest adding colorful images and visuals that will make viewers drool.
- Make regular backups: It’s crucial to store a copy of your site somewhere online, apart from your host server. A specialist ensures you can restore your site should it crash or encounter similar problems.
Website development and maintenance experts can also help you optimize your site and ensure a good user experience.
Outsource for Your Food Blog Now
Creating and maintaining a food blog can be stressful if you plan on doing everything on your own. Remember, modern consumers will not settle for anything but the best. With so many food-related pages, they won’t hesitate to leave a site with mediocre content.
For this reason, I suggest outsourcing the tasks you can’t focus on completely. It may not always seem obvious, but the best food bloggers worldwide often turn to freelancers and content agencies to keep their sites in tip-top shape.
Just as you use KitchenBloggers for your creative recipes and mouthwatering food photos, you can also use other suppliers for your unique needs.
More power to your blog!
Can I outsource my blog?
Yes, you can definitely outsource your blog. In fact, it is highly recommended that you outsource some aspects of your food blog so that you can manage it properly and rely on experts to make it a success.
How much do food bloggers charge?
There is no one specific cost of hiring food bloggers as it is dependent on their experience and expertise in the food blogging industry. However, the average pay of a food blogger in the USA is $42,541 per year, as per ZipRecruiter.
How do food bloggers get paid?
The most common income stream of food bloggers is by displaying ads on their blogs. Nowadays, food bloggers can also turn a lot of money by reviewing different restaurants and food on social media.
What is the best platform for a food blog?
A food blog can easily be established with well-known website builders such as WordPress, Webflow, or Drupal. Other than personal websites to upload blog posts, food bloggers must also focus on having a strong digital presence on different social media platforms.