Welcome to Day 8 of the 30 Day List Building Challenge! Day 7 focused on a couple easy tips to drive traffic to your opt-in pages or forms. Today, we’re going to look at 9 more ways to drive traffic to your sign up forms.
9 Tips to Drive More Traffic to Your Opt-in Pages/Forms:
1. Talk it up on social media
We already talked a bit about this on Day 7, but I’m starting with it here to stress the importance of consistently leveraging your social media presence to grow your list. Frequently mention your list, what you share in your emails, and your lead magnet (plus a link to your opt-in page!) on Facebook, Twitter, Instagram, Pinterest, and any other social media platforms your audience regularly uses.
You may feel a bit awkward repeatedly mentioning what you have to offer, but remember that not everyone sees every post, tweet, pin, or photo you share. So don’t be afraid to make repeated invitations to join your list.
2. Leverage your Testimonial pages
Testimonials are great social poof. As you get them and add them to your site and your opt-in pages, take screen shots and share them on image-heavy social media sites like Facebook, Pinterest, and Instagram.
3. Create internal links
Find older posts and articles on your site that are topically related to your opt-in offer and/or the things you talk about in your emails. Work a call to action to sign up for your list into the post, along with a link to your opt-in page.
You should see an immediate boost in traffic to your opt-in page right away from this exercise. As an added bonus, a good internal linking strategy like this will improve your on-page SEO, as well.
4. “Blog with intention”
Speaking of SEO and internal linking… write new posts with the specific intention of driving traffic to your opt-in page. Pick a long-tail keyword that you can easily rank for to get a steady little stream of traffic to your blog and your signup page.
By the way, this what I mean when I talk about “blogging with intention.” Rather than randomly posting new content with no real objective behind it (other than you heard you should blog regularly!), you’ll want to make sure every new page or post you create aligns with your overall goals and objectives for your site. Once you train your brain to think this way, you’ll find coming up with new content ideas becomes so much easier!
5. Include A Link To Your Opt-In Page In All Emails
Add a link to your opt-in page in all emails that go out to your list. But don’t stop there – also include a brief note explaining the “why” behind why you included it. Ask your readers if they know anyone who would benefit from this information and if so, would they please share it with them?
As your current subscribers forward and share your emails, those new readers can easily sign up for your list, too.
6. Write Guest Blog Posts
Connect with other bloggers in your niche who are willing to publish your guest posts on their site. Then sit down and write a couple of strong, original guest posts related to your list and opt-in offer. (As much as I love and rely on quality PLR content, this is not the best way to use it).
Tip: If you are a member of our private Facebook group, be sure to swing by and start a new thread offering to write and/or host original guest posts on your own site. This is a great, no-cost way to connect with other food and lifestyle bloggers who are also looking to grow their lists!
7. Record A Video And Invite Viewers To Sign Up For Your List
If you focus only on text, you may be missing out on a big segment of your market who might prefer to watch video instead. Grab your phone or boot up your computer and record a short video tip. Within the video, invite readers to sign up for your list.
You can use Facebook Live or upload the video to YouTube (or other video-hosting sites) and share it via your social media channels. Don’t forget to include a clickable link to your opt-in page in the description.
8. Buy Facebook Ads
We’re going to talk about this one in a lot more detail in the weeks ahead because you’ll definitely want to use a bit of strategy when you are paying good money for traffic. However, in the meantime, set up a Facebook ads account and install the pixel on your site, if you haven’t already.
Here’s another thing we’ll discuss in more detail later in the challenge, but I want to introduce the idea here so you can start thinking ahead:
If you have a strong paid offer in place as soon as new subscribers sign up, you should be able to quickly recoup most or all of your out-of-pocket cost to build your list.
9. Link To Your Opt-in Page In Your Email Signature
Include a signature file with a link to your opt-in page in your regular email (not just your autoresponder), as well. Invite anyone you communicate with via email to sign up.
Your Day 8 List Building Challenge: Pick at least 3-5 of these ideas to test today. Your challenge is to see how many new subscribers you can get today by taking immediate action and implementing these ideas right away.
You may want to bookmark this post and come back to it anytime you need a little boost in subscribers. 🙂
That’s all I have for today. I’ll be back tomorrow with your Day 9 Challenge. Stay tuned! (Don’t forget to join the 30 Day List Building Challenge so you don’t miss any of our daily challenges!)
‘Til Next Time,
Trish ~ Chief Cook & Content Creator
Feed Your Blog!!
PS Don’t forget to check into our private Facebook group to ask questions and let us know how you are doing!