Welcome to Day 7 of the 30 Day List Building Challenge! Day 6 focused on the most important element of your opt-in page or opt-in form: Your headline. Today, we are going to start driving traffic to your opt-in pages or forms.
It’s time to start driving some traffic…
With today’s challenge, we shift from getting things set up to actually building your list. Beyond this obvious benefit, driving traffic is also important at this stage so you can start testing and tracking your results.
As a rule of thumb, you’ll want at least 100 signups before you place much weight on your A/B split test results. So, the more traffic you can send to your opt-ins, the faster you can test and tweak to improve your conversion rates.
Today’s challenge starts with relatively simple traffic driving techniques that employ something you’re probably already doing: sharing your content on social media.
The following tasks are quick and easy to implement. Over the coming days and weeks, we’ll explore all sorts of other ideas and techniques to drive even more traffic to your pages or forms.
So, Let’s Get Started…
Start by making a list of all social media sites you are currently on. Then, compare your list to the list of sites you know your target audience hangs out on (the list you created for the Day 2 Challenge).
If you aren’t currently on a site your audience is on, go sign up and start posting and interacting there, as well. If your time is limited (and I’m sure it is!) – choose the top 2 or 3 sites and start there. For food/lifestyle sites, Facebook, Pinterest, and Instagram are definitely worth considering.
Update Your Social Media Profiles
The first step is to log into each of your social media profiles and make sure they are up to date and aligned with your current goals. If possible, add a call to action to join your list in your bio or personal information along with a clickable link to your opt-in page.
As you post and interact on each social media site, people will get curious about who you are and what you are about. When they check out your profile, you’ll want to make it as easy as possible for them to click through to your opt-in page and sign up for your list.
Strategically Plan Your Social Media Posts
Next, it’s time to start posting content and interacting with your target audience. As you do, get in the habit of regularly mentioning your opt-in page. Of course, how you do this will depend on the social media platform you’re using, because some will allow you to post links directly to your opt-in page while others will not.
For example, you could create a tweet that you send out once a day or once every few days with an image of your lead magnet and a quick note inviting people to sign up along with the link to your opt-in page.
Something similar would work on Facebook, but you can also casually mention your list in comments and other related post. For example, if you’re sharing tips and recipes on how to eat healthy in your newsletter, share one of the tips or one of the recipes on Facebook and mention that it’s from the latest issue of your newsletter. And then…
Include a link to where they can sign up to get more of that great content you’re sharing!
By the way, this is one of the main reasons why you want a dedicated opt-in page vs. just an opt-in form in your sidebar. You want it to be as easy as possible to share that link far and wide!
Instagram and Pinterest are a little trickier. Both are heavily image-driven social media platforms, so you’ll want to start with a great image that grabs attention and creates curiosity. For Pinterest, add some text to the image and then a description with a link to your opt-in page and/or have the pin link directly to your opt-in page.
With Instagram, you can’t include clickable links in each post. Instead, use a compelling picture and then encourage readers to click on the link in your profile – which ideally will send them to your opt-in page (rather than the home page of your website).
Let’s say your list is about creating healthy 30 minute meals and each week you share tips, strategies, and recipes that help your subscribers get healthier without spending all day in the kitchen. You could post a nice photo of your weekly meal prep ritual with a note describing how long it took and how much time it will save you every morning before work. In the comments, mention that you share time-saving tips and delicious, healthy recipes in your newsletter. And then…
Wrap it up with a call to action: “Sign up today to receive (your opt-in incentive). See link in profile.”
Never forget to TELL your readers EXACTLY what they should do next. Make it as easy and straightforward as possible for them to connect with you.
Your Day 7 List Building Challenge: Update your social media profiles and add links to your opt-in page or form. Then, come up with at least one post per social media site to start driving traffic to your new and improved opt-in page or form.
Final Tip: Make sure your social media post topics for this challenge align with the overall purpose of your list. For example, if your list is about eating low carb on a budget, you’ll want to make sure the content you are sharing across your social media channels aligns with your goal of growing that list. As an added bonus, your content creation process will become much easier once you gain clarity around what you want to accomplish by sharing it.
That’s all I have for today. I’ll be back tomorrow with your Day 8 challenge. Stay tuned! (Don’t forget to join the 30 Day List Building Challenge so you don’t miss any of our daily challenges!)
‘Til Next Time,
Trish ~ Chief Cook & Content Creator
Feed Your Blog!!
PS Don’t forget to check into our private Facebook group to ask questions and let us know how you are doing!