Welcome to Day 6 of the 30 Day List Building Challenge! Day 5 focused on dedicated opt-in pages (and why you need them!). For today’s challenge, we’re going to look a little closer at what is arguably the most important element of your opt-in page or opt-in form: Your headline.
Why Headlines Matter
If you can’t grab your readers’ attention and convince them to keep reading, nothing else you do will matter.
Yes, headlines really are that important.
So, let’s take a look at four important tips on writing headline copy that converts your site visitors into subscribers.
1). Headline Formatting: Your headline needs to be easy to read, stand out, and grab your reader’s attention. Make the text large and bold in strong color. Center it across your page and leave enough white or open space around it to make it easy to see and stand out.
2). Headline Creation Strategies: Writing strong headlines can be challenging. You want it to do one or more of the following:
- Be specific
- Invoke strong emotions
- Identify a problem
One of the best ways to learn how to write strong headline copy is to look at what other successful people are doing. (You are merely looking for inspiration – NOT to copy what someone else is doing).
Keep an eye out for headlines that grab your attention and then see if you can make them work for your niche and your market.
Tip: Create a “swipe file” of headline examples that you can pull from anytime you need to write a new headline. You can also do a Google search for case studies of successful opt-in forms or landing pages.
3). Sub-Headlines (and When To Use Them):
Although sub-headings are optional, they can be very helpful tools to have in your arsenal. For example, if you are writing a headline that mainly grabs your readers’ attention or arouses their curiosity, a subhead can be used to drill down a little deeper into what you are offering.
Advanced tip: You can also use subheadings to segment your list. Your sub-headline can be the qualifier that includes or excludes different segments of your target market (e.g., the perfect resource for busy parents, the perfect resource for empty nesters, and the perfect resource for experienced home cooks).
4). Test, Test, Test, And Then Test Again 🙂
Last, but not least, no matter how much you study and write what you think is the perfect headline, each site, each target audience, and each opt-in page is different. You may have a pretty good idea of what should work, but you can never really be sure until you test your results.
In my opinion, the very FIRST thing you should test is your headlines. Keep going until you run out of fresh ideas for things to test and always try to beat your previous version. That’s how you come up with truly great headline copy.
Your Challenge for Day 6:
Write 3 – 5 Headlines for your opt-in form or dedicated opt-in page. To see if your ideas have legs, test them here.
Then, pick your two highest scoring headlines (or the two you like best) and start split testing them on your opt-in form/page to see which one converts the best.
Recommended Headline Writing Resource:
Need help writing killer headlines that convert? Be sure to check out my study guide, Create Compelling Headlines. This handy resource guide includes 75 fill-in-the-blank headline templates for any type of online content you need to create, including email subject lines, opt-in pages/sales pages, blog post titles, and more.
Use coupon code HEADLINES to pick up your copy for just $7!
That’s all I have for today. I’ll be back tomorrow with your Day 7 challenge. Stay tuned! (Don’t forget to join the 30 Day List Building Challenge so you don’t miss any of our daily challenges!)
‘Til Next Time,
Trish ~ Chief Cook & Content Creator
Feed Your Blog!!
PS Don’t forget to check into our private Facebook group to ask questions and let us know how you are doing!