I have one major “rule” when creating new ready-to-publish food content for KitchenBloggers: The quality must be good enough that I would be willing to post it “as is” on one of my own websites.
In other words, if it’s not good enough for me, it’s NOT good enough to offer to you.
However, that rule is a bit misleading, because…
I would never post ANY PLR content – including the stuff I write myself – exactly “as is” on my own websites.
So my own rule is more of a quality guideline than anything! 🙂 In my opinion, PLR is not meant to be used “as is” – it’s a valuable, time-saving resource, but not a finished product by itself.
Let Me Explain:
Well-written and thoroughly researched PLR content is a great tool because it allows you to leverage someone else’s time, energy and resources. For example, I invest close to $200 for ingredients, plus approximately 40 hours each month researching, shopping, cooking, photographing, writing, and creating social media graphics for my Bite-Sized Bundles recipe with original photo packs.
With high-quality PLR, you can let someone else do the heavy lifting of researching a topic and organizing all that material into something useable. Without question, you can save a ton of time and/or money by using good PLR as a starting point.
However… Any PLR – even the really well written variety – lacks the kind of personality and flair only YOU can add to it!
By itself, PLR is a bit like one of those promotional cardboard cut-outs instead of the real celebrity… It won’t hold anyone’s attention for very long.
When you think about it, PLR HAS to be somewhat sterile to be usable. If I let my own personality or unique life experiences creep in there, you would “hear” my voice too clearly – and so would your audience. They don’t come to your website or buy your products to “hear” me – they want YOU.
Therefore, it is up to YOU to breathe some life and character into it.
Fortunately, you don’t have to reinvent the wheel to make PLR content uniquely your own. You just need to do some tweaking and share a little bit about yourself in the process. In about 10 – 15 minutes, you can do the following:
- Create a New Title. Ideally use the keyword phrase you are targeting for that page or post in your new title. (As long as it is relevant to the content, of course).
- Write a New Intro Paragraph. If you don’t have time to do anything else, at least write your own introduction. Talk about how your mom made the best minestrone soup when you were growing up, but it was never the same from one pot to the next. Explain how she was able to stretch a dollar like nobody’s business by using whatever she had on hand… Or share how you started using green cleaning supplies because you had a bad allergic reaction to the fumes from a commercial brand…
Of course, these are just examples to show how you can weave your own life experiences into your PLR content. Personal life experiences like these are what really resonate with people – not a collection of safe and sterile facts.
- Add a Strong Call-to-Action at the End. Always “blog with intent.” When you put new content on your site or social media platforms, you should have a specific goal you want to accomplish with it. For example, you may want to invite your readers to join your mailing list, leave a comment, share the article or recipe on social media, sign up for your next webinar, or meet you at an upcoming networking event…Again, these are all just examples, but you get the idea.
The key here is to pick ONE desired outcome and ASK for it. Don’t leave your audience guessing what they should do next. Give them a very clear “What’s Next” when they get to the end of your article or recipe. Never assume they’ll automatically “just do it.”
I hope you found these tips helpful. If so, be sure put them to work for you right away!
Til Next Time,
PS Want more FREE food blog marketing tips like this? Click here