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8 Timeless Tips to Grow Your Food Blog Audience

Want to know something kinda cool??

…Your readers have an insatiable appetite for quality food content.

How do I know??

 

Every single day, millions of food-related online searches take place for everything from “how to save time preparing meals” to “best slow cookers 2017” to “how to make incredible homemade apple pie.”


So, what does this mean to you? As a food-related blogger, these searches represent a steady flow of potential readers – and customers – who are looking for what you have to offer. Fortunately, your food-related blog is an easy, cost-effective way for you to be found by the exact people who most need, want, – and are willing to pay for – your products and services.

But first, you need to help them find you.

Here are 8 timeless tips to help grow your food blog:

1). Know Your Best Keywords

These are the search terms your ideal customer is using to find answers to her questions. When you know what your ideal keywords are, you can easily create blog posts that will:

  • Attract the right audience to your food site
  • Position you as an expert in your niche
  • Make it easy for your ideal reader to find—and get to know—you and your services

Not sure where to start? A quick Google search along the lines of “Best Keyword Research Tools” or “Keyword Research 2017” should point you in the right direction.


2). Write for People – NOT Search Engines

While it’s important to know and use keywords in your blog posts, it’s even more important that you write your content with people in mind over search engines. Your blog should be engaging, informational, entertaining, but above all else… it MUST be readable.


3). Keep it Consistent

Content marketing—which includes blogging—is a numbers game. In general, the more quality content you produce, the greater your results will be.


That means setting—and sticking to—a content production schedule is a must. But that does NOT mean you need to blog every single day. When in doubt – always choose quality content over quantity.


If you need help keeping your blog filled with delicious food content, check out our Bite-Sized Bundles ready-to-publish recipe packs. Each monthly package includes 8 kitchen-tested recipes with original food photos – that’s 2 new blog posts per week!

 

4). Focus on “The Big Picture” 

Blogging is not a fast business-growth strategy, but it is excellent for long-term sustainability. Those posts you write this month will continue to work for you many years from now, bringing in more and more traffic and potential customers.


And don’t forget to dust off and recycle your best, most popular posts! It’s easy to think once you hit “publish,” it’s time to move on to the next new piece of content. Fortunately, food-related content is mostly evergreen – so your best work can be re-shared over and over again to reach a new and wider audience.


Tip: You can share and promote your best older posts every Thursday in our private Facebook group! You can join nearly 1,200 (and counting!) food-loving bloggers here


5). Follow Best SEO Practices

Aside from keywords, there are many tried-and-true SEO techniques you can use to bring in more readers, including:


  • Link out to authority sites from within your blog
  • Link internally to other, related content on your own site
  • Use graphics and sub-headlines to break up long text passages
  • Take the time to write compelling meta descriptions (This won’t improve your search rankings, but can significantly improve your click-through rates from the SERPs. (Search Engine Results Pages). Be sure to give potential readers a compelling reason to click through to your content).
  • Create high-quality content that other bloggers will want to link to and share

6). Don’t Skimp on Promotion! 

Every new blog post you create is one more opportunity to be seen – so take the time to share your content socially and encourage your readers to do the same. Share your post on Facebook, Instagram, Pinterest, Twitter, and anywhere else your ideal reader is likely to see it.


Hot Tip: Invest at least 2-3 times more time in the promotion of your content than in the creation of it – and watch the incredible impact that has on your blog’s growth!


7). Use Different Content Formats

Not every post has to be – nor should it be – a lengthy text article. Include other types of content as well, such as:

  • Videos
  • PowerPoint slideshows
  • Infographics
  • Curated content
  • Audio

Your readers prefer to consume information in different formats, so don’t get stuck creating only the type of content you personally enjoy.


8). Have Fun!

Above all else, have some fun with your food-related blog! Don’t be afraid to inject your personality into it – your readers will really thank you for it. Not only will it help you attract and connect with your ideal audience, but you’ll enjoy blogging a lot more if you tap into your own authentic voice.


And the more you enjoy what you do, the easier it will be to turn your love for food into a satisfying, long-term business!


Want more tips on how to grow your food-related blog? Check out the KitchenBloggers’ private (but FREE) Facebook group to connect and network with more than 1,000 other food bloggers!

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Successful Food Blogger Shares Road to Success…

Successful Food Blogger

+ Tips on How You Can Find Success, Too!

Hey KitchenBloggers! Welcome to the first in a two-part series where we explore what it takes to create a successful food blog that will be attractive to potential buyers down the road. Even if you can’t quite embrace the idea of selling your “baby” – this series offers great insight into what it takes to develop a successful food-related online business.

 

I’ve asked FE International, an online business M&A (merger & acquisitions) advisor with offices in Boston, London, and Saigon, to share a Q & A case study from a recent food blog sale they completed, plus tips on how you can achieve success, too.


In this first installment, Liz Latham, creator of PocketChangeGourmet.com, shares how she built, and later sold, her successful food site, plus some key tips and ideas she feels were instrumental in her success.

Here is her story (as told to FE International) …

FE International recently caught up with the founder of PocketChangeGourmet.com, Liz Latham, and got the inside scoop on how she started her successful food and recipe website, tips she has for those looking to start or grow their business, and how she knew it was time to sell.

As most people know, the popularity of food blogging has skyrocketed within the last 5 years. Gone are the days when a chef had to graduate from a prestigious culinary school or earn themselves a Michelin star to build a reputation. Now, if you have a strong social media following, create engaging content, and have the right revenue streams in place, you have potential.

FE International recently advised Liz Latham on the sale of PocketChangeGourmet. After successfully building this business, Liz came to us ready to sell because she wanted to focus on another one of her businesses – a lifestyle website called Hoosier Homemade. We recently had the chance to speak with Liz about how she found success, plus ask for her tips on how to run a successful food-and-recipes online business, and how she felt about the selling process.


Q: Liz, could you tell us a little bit about yourself?

L: Sure! I am a wife of 29 years and a mom to 3 wonderful boys; ages 26, 24 and 20. When I’m not working, I enjoy swimming each morning, reading, spending my morning time at the beach, and adult coloring.


Q: The beach sounds pretty good right about now! What got you interested in starting a food blog?

L: I started Hoosier Homemade in 2009 to share homemaking ideas, DIY projects, and both cooking and baking recipes. In 2011 we decided that the cooking recipe portion of the website was substantial enough to stand on its own. So, we transitioned the cooking recipes to a new blog, Pocket Change Gourmet, and kept the concentration on baking, and other homemaking skills stayed on Hoosier Homemade.


Q: Good idea, clearly! So, what skills would you say are necessary to owning and operating a successful lifestyle blog?

L: The three skills I would say are necessary are:

  1. Consistency. Keeping on track with one theme instead of trying to tackle a bunch of different topics is important and helps build out a strong, engaged following with genuine interest.
    .
  2. Great content and photography, as that grabs people’s attention. Good content with clear instructions keeps people coming back since it is a source they are comfortable with.
    .
  3. Staying on top of new trends, which can be time consuming sometimes but makes all the difference when you are differentiating yourself from the competition and the first to publish something on a new trend.

Q: How was the business monetized?

L: The business is monetized mostly through advertising, some sponsored posts with brands and a little affiliate income.


Q: Having multiple revenue streams is a really important aspect to potential buyers. Many people don’t know how to go about finding advertisers. How did you go about finding your advertisers?

L: In the beginning, we used smaller agencies like Gourmet Ads to fill the ads, but after a couple years, our pageviews were high enough that we were able to switch to AdThrive.


Q: What do you think contributed the most to the success of your site?

L: Recipes that people are familiar with and popular are always a good choice. People typically know what they want, they just don’t know how to make it. Also, the menu plans were a huge success. Weekly plans, whether it be workouts, chores or food, are becoming more and more popular as people get busier and busier. Providing a menu for the week takes out the biggest question of people’s day: “What am I going to make for dinner?”


Q: I think we can all admit to avoiding that question and having a pizza order on standby. What’s your content-development process?

L: Keyword research is a very important part of our content development process. We used that to determine what recipes would most commonly bring visitors to our site. Then we cooked the meals, shot the photography, edited the photos, wrote the post and published it. After that came all the promotion on social media. My husband and I work together on the business, full time. Our son has worked for us as well, as well as a few team members.


Q: Is this the first website that you’ve sold?
L: Yes.


Q: What made you choose to work with FE International over other advisors or selling on your own/on a marketplace?

L: I had reached out to one other advisory firm about a year ago but never moved forward with them and I cannot recall which firm it was. I also didn’t feel like I knew enough about the selling process to sell the site on my own. FE was very professional and had lots of great systems in place. The process was smooth and seamless.


Q: Happy to hear it! What advice would you give to someone, especially first-time sellers, wanting to sell their online business?


L: I would advise them to:

  1. Track income very specifically. Tracking income is not only good for the bigger picture, but also when working on a strategy moving forward. For example, we now know that we receive less income from ads in April and May, because the revenue for those months are from traffic in Jan and Feb which, for us, isn’t as high.
    .
  2. To build the business so that there are several revenue streams. It’s best to have several revenue streams so that all the eggs aren’t in one basket. If something happens and traffic is suddenly down, your ad revenue drops. Similarly, if Amazon were to remove you from their affiliate program, then you will need backup income.
    .
  3. Build social media. By this I mean build the number of followers – this number doesn’t always result in page views, however when working with brands, they like to see the numbers. For example – our follower number on Facebook for Hoosier Homemade is over 68,000; because Facebook has strong algorithms, we get a very small percentage of reach from the number count, but on the flip side, our following on Pinterest is over 100,000 and we get a huge amount of traffic from Pinterest. Our social media numbers for Pocket Change Gourmet are also good, which ultimately resulted in a higher sale value.

Q: Great points. The aspects you just mentioned are all areas that we take into consideration when valuing a business. What advice would you give to someone looking to start their own business?

L: To choose a topic that you are passionate about. The time spent on a business is long and takes a lot of work, so if you end up working on something you really don’t like, it can be very difficult.


Q: Besides being passionate about the food and recipe industry, where did you get the inspiration for the menu plans? Are the recipes something you taste-tested and approved with your own family? Were there any funny mishaps?

L: Menu planning is something that I have done for many, many years; it’s part of keeping an organized home, in my opinion, and it makes life much easier. The recipes on the menu plans are mostly those that our family has eaten over the years, like spaghetti, lasagna, etc. I can’t recall any mishaps, although I do know there have been many trips for take-out when a recipe failed or wasn’t done on time.


Q: Was there ever a moment of difficulty that made you want to quit? If so, what did you do to push through and build a highly successful business?

L: As an entrepreneur, I have had many ups and downs, as I am sure every other entrepreneur can say. During the years that I worked a lot (60-80 hours a week) building the business, there were definitely times that I thought about going back to a regular job. But there were always more good times than bad, so I held onto the dream and had faith.


Q: I can certainly relate to that. It is really important to keep your eye on the prize, even if there are late nights, or long weeks involved. Seeing your vision become a success makes it worth it. What are your plans now that you have successfully sold your website?

L: We still have our other site, Hoosier Homemade, and we are building a more robust site right now with more features and content. We have recently leased a studio location, which will allow me more space and to get the current studio out of my home! We are focusing on creating digital products and more videos as well.


Q: That’s great! Sounds like you have a lot to look forward to. Is there anything else you would like to share about your experience building, growing and selling this blog?

L: I was so pleased that it sold so quickly and that we received full asking price, thanks to FE International and their staff.


Q: It was a pleasure working with you! And thank you for sharing your story with us so that hopefully other people can learn from it and have their own success story. We hope to work with you again in the future.

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Have questions? Whether it is about selling or buying an online business or just a general question, feel free to contact FE International here. (aff. link)

Don’t miss Part 2 of this series: 12 Tips to Successfully Sell Your Food Blog. In this interview, Thomas Smale, founder of FE International, shares some of his best tips and insights into how you can build your food-related into a valuable asset, as well.


Want more tips on how to grow your food-related blog? Check out the KitchenBloggers’ private (but FREE) Facebook group to connect and network with more than 1,200 (and growing daily) food, health, & lifestyle bloggers!

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12 Tips to Successfully Sell Your Food Blog

Hey KitchenBloggers! Welcome to the second in our two-part series where we explore what it takes to create a successful food or lifestyle blog that will attract top dollar if you ever decide to sell. Even if selling your “baby” isn’t in your immediate plans – the tips offered in this series provide a lot of valuable insight into what it takes to develop a successful food-related online business. 


 I recently had a chance to sit down with Thomas Smale, founder of FE International M&A Advisory for Online Businesses, to learn more about what makes a food-related lifestyle website valuable to potential buyers. Having managed over 500 businesses and hundreds of millions in M&A (mergers & acquisitions) transactions, Thomas shares with us in this interview what metrics food-related website owners should aim to have their business meet before a sale.

Here is what he had to say… 

 

Q1: What is an ideal amount of time to spend on a food blog per week?

TS: Crafting quality content is time-consuming, but being able to demonstrate limited owner involvement is one of the most important factors when it comes to valuing an online business. Most buyers are looking for passive income, so a business that requires 5-10 hours a week will be highly attractive, while one that requires more than 20 hours of owner involvement a week will typically fetch a lower multiple.


Q2: How old should the financial history of the business be?

TS: Ideally, a business should be at least one year old. Without a minimum of 12 months of financial data, it is virtually impossible to judge whether the business is subject to any seasonal spikes or dips. A business typically “matures” at three years old—that is, successful businesses with three years of sound (ideally upward-trending) data are likely to receive a higher multiple.

Also, it’s a good thing you brought up financial history. One of the most vital aspects of preparing any business for sale is ensuring there are concrete records not only of financial transactions—such as sales and expenses—but also where you get your traffic from, what keywords you rank for etc.


The best advice I can give any founder in the early stages of their business journey is to keep solid records from the beginning. It’s much easier to follow accounting best practices right from the start than it is to work backward. Besides, tracking financials and other metrics isn’t only about preparing a business for sale, it’s about measuring how your business is progressing and how you can improve it.


Without solid record-keeping, it’s hard to learn from past mistakes and optimize costs moving forward, which can ultimately result in having to close up shop.


Q3: What metrics most significantly impact the multiple?

TS: For food-related websites monetized through digital products, advertising and affiliates, traffic has a dramatic effect on valuation. We look at: What percentage of your traffic comes from search, and is therefore subject to changes in search engine algorithms? How secure are your search rankings? What is the trend in your industry? Where does your referral traffic come from? Is that traffic sustainable?


These are all factors we look at when coming to a valuation so it’s vital to have this information well-documented.


Other significant metrics include owner involvement, the number of channels through which your business is Monetized (more is typically better, with 2-4 being most common), and the level of competition in your specific niche, as well as financial performance overall.


Q4: What percent of your revenue should come from direct ads/passive channels?

TS: Direct ads can be a great source of revenue for food-related websites, but they also tend to require greater owner involvement to be sustainable. Buyers are unlikely to be interested in a business that is overly dependent on direct ad sales to be successful.

A good rule of thumb is direct ad sales should not comprise more than 25% of your revenue.

 

Q5: What role does FE International play in the sale of an affiliate business?

TS: As the industry’s preeminent M&A advisors with over 30 years of combined experience in selling online businesses, FE International has an expert team in place to help you achieve the highest valuation and sale price for your online business.


Before your business is even listed, we will use our experience to advise you on the steps you can take to improve your business and therefore increase its valuation. We will ensure that your financial records are buyer-ready; perform due diligence to assure any legal requirements are satisfied, and conduct negotiations with buyers on your behalf.


While online business brokers typically charge a listing fee, with the advisors at FE International you only pay a commission when your business sells. When the time is right to sell, we have over 30,000 fully-vetted buyers looking to buy the online business that’s right for them.


Q6: What are some ways to reduce owner involvement?

TS: Automation and outsourcing are two of the best ways to reduce owner involvement. Founders have a natural desire to do everything themselves—after all, who can do it better? As hard as it is to let go, this is a dangerous notion to cling to. Whether you’re selling your business or not, it pays to identify areas where you can limit your involvement. Here are some good places to start:

● Administrative tasks
● Content creation and management
● Customer service/online support
● Design
● Social media management


Q7: Is there a “right time” to sell your business?

TS: Though this isn’t necessarily when entrepreneurs want to part with their company, the best time to sell a business is when it’s growing. It’s much more difficult to get a buyer interested in a business with stagnant or declining revenue. Another important factor is owner enthusiasm. It’s best to sell when your engagement with the business is still high. Buyers can often sense when a founder has lost interest in their company, and that may scare them away.


Q8:  How many different revenue streams should you have? What percentage of your revenue should come from a single source?

TS: In general, it is best to diversify to avoid changes in affiliate program structures, loss of revenue due to advertiser churn, or fluctuation in sales of any one product.


One example of the danger of having all of your eggs in one affiliate basket is when Amazon changed the structure and commission rates for their Associates program in March of 2017. Businesses dependent only on Amazon were much more adversely affected than businesses with a diversity of affiliate programs.


Program owners can change their terms at any time and with very little notice. Spreading your content across several affiliate programs is one way to mitigate this risk.


For product sales, it is best to not have any one product sold make up more than 5% of the businesses’ revenue, and regarding advertising channels, it’s best to have 3 or more channels contributing to advertising income to avoid risk.


As a general rule, it’s good to have as diverse a number of revenue sources as possible.

Please note: Context is imperative in FE’s ability to derive an exact valuation for each individual business as they consider each one holistically, so please keep in mind these are just broad rules of thumb. A business would not be immediately disqualified from being sold if it does not fit these exact parameters, and likewise merely meeting these parameters does not ensure a high valuation.


Q9: How has the number of affiliate businesses you’ve listed been trending?

TS: We’ve seen explosive growth in the number of affiliate businesses we’ve been working with. In 2015, affiliate businesses accounted for 15% of businesses sold. In 2017, that number nearly tripled to 41%.


Q10: What are some ways to increase the traffic to your site?

TS: When it comes to traffic it’s always good to keep in mind that there are two kinds: Paid and organic.


Organic traffic tends to be more valuable when it comes to conversions, and the best way to drive it is through creating and promoting quality content. If you have a successful affiliate site, this is more than likely the cornerstone of your business.


Paid search, such as through Google Adwords, can also yield impressive results. Consider using SEMrush to see what keywords are driving traffic to your competitors and tailor your pay-per-click (PPC) advertising strategy accordingly.


Q11: Are there certain aspects to watch for when choosing an affiliate program?

TS: There are obvious aspects to look out for when choosing the affiliate program best suited to your business. Commission rate and available products would be two of them. We wrote extensively on the pros and cons of two of the biggest affiliate programs—Amazon and Walmart—here, and while the details may differ, many of the factors can be applied when considering other affiliate programs, as well.


KB Note: One thing I talk about a lot on KitchenBloggers and in our private Facebook group, is the value of creating and offering your own unique digital products (cookbooks, menu plans, etc…) on your site. Following the interview above – I asked for some additional feedback regarding how the inclusion of digital products may affect the valuation of your site. Here is Thomas’ response:


Q12: What role do unique digital products play in the valuation of a food-related lifestyle website? 

TS: Selling unique products is always helpful in improving the valuation, particularly if you have the ability to sell directly to clients and/or can prove that buyers are coming back to buy again or buy similar products. It is certainly important for courses to be evergreen and to be built around a brand, rather than a person. That helps make the business transferable to a buyer without relying on the current owner. The evergreen factor is something we take into account in the valuation of each business.


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Have questions? Whether it is about selling or buying an online business or just a general question, feel free to contact FE International here(aff. link)

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In case you missed the first part of this two-part series – you can check out Part 1 here.

 

Want more tips on how to grow your food-related blog? Check out the KitchenBloggers’ private (but FREE) Facebook group to connect and network with more than 1,200 (and growing daily) food, health, & lifestyle bloggers!

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Food Bloggers June Content Planning Guide

Don’t leave your food blog content calendar to chance! Check out our all-new Monthly Content Prompts for fresh content ideas, ready-to-publish food content (with our original food photos!), editable social media and/or recipe card templates, and other blog planning materials.

 

Summer is almost here, which means lazy days and sultry evenings filled with backyard barbecues, picnics by the lake, and making warm gooey chocolately s’mores over a blazing campfire.

 

When it comes to recognized food themes… June brings plenty of candy, chocolates, and ice cream-themed days, but there is an Eat All Your Veggies day mid-month to help balance it all out.  🙂

 

So, let’s jump right in and have some fun with these upcoming food themes…

June Food Themes:

 

If you’re looking for a monthly theme for your food-related blog, here are the National Food Months for June, so you can celebrate and/or indulge all month long.

 

      • National Candy Month
      • National Dairy Month
      • National Fresh Fruit and Vegetables Month
      • National Iced Tea Month
      • National Papaya Month
      • National Steakhouse Month
      • National Turkey Lover’s Month

Here are a few daily food themes for June:

 

      • 1 – National Hazelnut Cake Day
      • 2 – National Rocky Road Ice Cream Day
      • 3 – National Egg Day
      • 3 – National Donut Day (First Friday)
      • 4 – National Cheese Day
      • 4 – National Frozen Yogurt Day
      • 4 – National Cognac Day
      • 5 – National Gingerbread Day
      • 6 – National Applesauce Cake Day
      • 7 – National Chocolate Ice Cream Day
      • 8 – Jelly-Filled Donut Day
      • 9 – National Strawberry-Rhubarb Pie Day
      • 10 – Herbs & Spices Day
      • 10 – National Iced Tea Day
      • 11 – National German Chocolate Cake Day
      • 12 – National Jerky Day
      • 12 – National Peanut Butter Cookie Day
      • 13 – Kitchen Klutzes of America Day:
      • 14 – National Strawberry Shortcake Day
      • 15 – National Lobster Day
      • 16 – National Fudge Day
      • 17 – Eat All Your Veggies Day
      • 17 – National Apple Strudel Day
      • 18 – National Cherry Tart Day
      • 18 – International Picnic Day
      • 18 – National Sushi Day
      • 19 – National Dry Martini Day
      • 20 – National Vanilla Milkshake Day
      • 21 – National Peaches and Cream Day
      • 22 – National Chocolate Éclair Day
      • 22 – National Onion Rings Day
      • 23 – National Pecan Sandy Day
      • 24 – National Pralines Day
      • 25 – National Catfish Day
      • 25 – National Strawberry Parfait Day
      • 26 – National Chocolate Pudding Day
      • 28 – National Tapioca Day
      • 29 – National Almond Buttercrunch Day
      • 30 – National Ice Cream Soda Day

So there you have it – plenty of inspiration to help plan out your June food content calendar!

 

Struggling to figure out what to write about – and when? Take a look at our all-new Monthly Content Prompts to see how KitchenBloggers can help you plan your next 90 days of content quickly & easily!

Click here for more details:

https://kitchenbloggers.com/content-prompts

Til Next Time,

Trish

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The Anatomy of the Perfect Pin for Pinterest

Here’s a fun exercise: Set up a secret board on Pinterest, then scroll around and only pin the pins you like.


Don’t worry about what they are about, what their description is like or if they have a link. Just go with the visuals. If ten of us did this, we would all end up with different content on our boards.


That’s because the perfect pin is very dependent on what we like and we all like different things.


However, that doesn’t mean it is impossible to create some basic design guidelines for the anatomy of the perfect pin for Pinterest. Yes, what you like is going to influence what you create, but that’s okay. If you were to look at those ten boards we talked about above, there’s a good chance we would have some overlap.


The key is to find out what makes those overlapping pins and then using it.

What Pinterest Says:

Pinterest offers some tips on how to make the perfect pin so it is always good to take a look at their advice. According to them, there are three things to concentrate on to make a perfect pin:


  1. Make them beautiful.

    While beauty is in the eye of the beholder and all that, there are some things that help achieve it for everyone. High-quality images top the list, whether these are ones you have taken and edited yourself or that you have used from stock photo or PLR websites.

    Tip:
     Remember you are working in a vertical format so look for images that work well this way.

    If you are using more than one image, say for a “how to” pin or a “before and after” style pin, then limit how many images you use. Don’t go above four images and keep the text overlay short and to the point so it doesn’t get cluttered.

  2. Make sure they are interesting.

    This is where the words come in. Headlines and descriptions build on that attention-grabbing image by making people want to know more about the post behind the pin. Headlines can ask questions, raise pain points, make you curious, even shock a little bit.
    .
    The key is to ensure that whatever the headline promises, the content delivers – otherwise you are into clickbait territory. You know, ‘Find These 5 Amazing Ways to Lose Weight in a Week,’ but the article is actually about sports shoes.
    .
  3. Ensure they are useful.The aim of a pin is to drive traffic to your post, page, or even another social media site. Therefore you want to make sure they work properly. While this isn’t technically the design, if a pin doesn’t have a working URL, then people won’t repin it and it won’t do its job. So remember the technical stuff alongside the design.

Perfect Pin Design Tips


Those three tips from Pinterest are worth keeping in mind when you are creating your pins – a kind of quick checklist to make sure you have covered the basics. Then there are the design questions and considerations:


  1. Size: The size and shape of a Pinterest pin are both very specific and different from other social media sites. Their preferences are for 2:3 ratio size vertical pins, with 600×900 px being the current recommendation. Canva offers has a good template that is 735 x 1102. Don’t go beyond 1260px as this will be cut off in the Smart Feed. You can also use square, Instagram style images so cross-posting is now okay.
    .
  2. Fonts: Hands up if you love fonts! I have loads I have downloaded and there’s the temptation to go a little font-crazy. Resist this because it won’t help make the perfect pin. Try to limit yourself to two or three fonts. Use one or two serif or sans-serif fonts and a single script font for an accent word or two. Keep the size of the fonts as big as you can because most people will see them on mobile – small screens don’t like small fonts.
    .
  3. Colors: Most of us will start making pins with our brand colours and that’s good but don’t limit yourself. There’s nothing to say that pin 3 or 4 for the post can’t be with different colours. This also gives you good ideas about what people like. Generally, warm colours such as pinks, reds and yellows are said to do well on Pinterest, but that doesn’t stop me favouring turquoises, blues and purples because those are my types of colors.
    .
  4. Branding: Always add a little branding to your pin for a number of reasons – not least that you can’t remove it if someone tries to steal your pins. This can be your logo or simply your business name on the pin somewhere. It doesn’t have to be big and bold, but it is good to have it in there. Brand recognition is a real thing, you know. 🙂
    .
  5. Making your pins: The software you use can also play a part. You want something that creates high-quality images that can stand to be big on the screen. I use Canva for most of my pins and have templates set up, so I can easily change images, headlines and colours. Photoshop is on my list of software to learn, but I’m not quite there yet. Other options include PicMonkey of Adobe InDesign.
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  6. Keep trying: Not every pin you make is going to appeal to everyone who sees it and that’s okay. It is important to make different designs, so you can see what works and experiment with different colours and fonts. But do it gradually so you can see what is working – a bit like A/B testing for pins. As long as you have the fundamentals of size, design and content in place, you can have fun with how the actual pin looks!

Angela Tempest is a content writer and Pinterest manager who helps businesses improve their online presence with quality content and Pinterest services. You can see her Pinterest packages to help free up your time while still getting traffic from Pinterest here.


Angela also frequently shares actionable Pinterest tips in our private Facebook group. You can join 1,300 (and counting!) other food-loving bloggers here:  Facebook.com/groups/kitchenbloggers